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Gaya APA

Sumarwan, U. (2013). Riset pemasaran dan konsumen: Panduan riset dan kajian: Kepuasan, Perilaku pembelian, gaya hidup, loyalitas dan persepsi risiko (Cet. Ke-2). Bogor: IPB Press.

Gaya MLA

Sumarwan, Ujang. "Riset pemasaran dan konsumen: Panduan riset dan kajian: Kepuasan, Perilaku pembelian, gaya hidup, loyalitas dan persepsi risiko". Cet. Ke-2 Bogor: IPB Press, 2013. Text.